I have experience using all digital advertising platforms (Facebook, Instagram, and Snapchat are my favorites). I've created campaigns that became our largest source for user acquisition while keeping the cost per install below our target eCPI. This was done by using smart and calculated targeting along with creative copy and design.
Offline marketing campaigns work well to bring brand visibility to new consumers...if done correctly.
From organizing the "largest fashion mob in SF" to countless intimate (or large scale) branded events, I've successfully used original offline marketing techniques to gain new users and engage + retain current ones.
Examples I've used:
I have 7+ years of experience in storytelling and product marketing. I excel in growing startup brands from the ground up and creating loyal users.
While I'm currently most proud of my personal blog thirtywaves.com, I have also been responsible for working with several tech companies on the following: