Marketing Portfolio

A Creative first, marketer second.

Digital Marketing 

I have experience using all digital advertising platforms (Facebook, Instagram, and Snapchat are my favorites). I've created campaigns that became our largest source for user acquisition while keeping the cost per install below our target eCPI. This was done by using smart and calculated targeting along with creative copy and design.

Preview: 

• Facebook/Instagram: 10x non-organic users 
  • I'm very confident in both channels to drive new user acquisition. By using mobile app installs, advertorials, articles, and video ads, both platforms were our largest source for attribution with the lowest eCPI of any digital channel. 
  • For Chappy I created national campaigns for launching in 25+ cities along with international playbooks for Canada. 
     
• Snapchat: 200% boost in new users MoM 
  • Hit 50% below eCPI goal (cost per install)
     
• I also have experience with Apple, Pinterest, Google, and Podcast Advertising, etc. 

Creative Campaigns

Offline marketing campaigns work well to bring brand visibility to new consumers...if done correctly.

From organizing the "largest fashion mob in SF" to countless intimate (or large scale) branded events, I've successfully used original offline marketing techniques to gain new users and engage + retain current ones.

Examples I've used:  

• Offline Advertising (print, street advertising, etc). 
• Guerilla Marketing Hacks
• Branded Events
• Influencer Campaigns (online/offline)

COPY + Product Development  

I have 7+ years of experience in storytelling and product marketing. I excel in growing startup brands from the ground up and creating loyal users.   

While I'm currently most proud of my personal blog thirtywaves.com, I have also been responsible for working with several tech companies on the following:

• Creating and designing blogs
• Email marketing
• Developing CRM/Lifecycle plans for user engagement
• Product development and app copy
• Branding & Taglines
• Whitepapers
• Webinars